Shedavi CROWNED Collection
Vegan Healthy Hair Brand Shedavi and RHOA’s Porsha Williams Host the Debut of the Shedavi CROWNED Collection at 21st Annual WORLD Natural Hair Show
All-natural, holistic and ethically sustainable hair care brand, Shedavi, celebrated the debut of its all new CROWNED collection with a weekend-packed series of events including the 21st Annual WORLD Natural Hair & Healthy Lifestyle Event in Atlanta. Shedavi kicked off the beauty-centric weekend with a special “Throwback Thursday’s”, a R&B/Soul preview party at Atlanta’s all-new Aurum Lounge with a full band featuring Kari Epps (BGV for Akon). Attendees received the first samples of the all new CROWNED collection and Shedavi’s all new cosmetic totes. Saturday, The CROWNED collection officially made its public debut at the world’s largest 2 day natural hair show, the 21st Annual WORLD Natural Hair and Healthy Lifestyle Event. Shedavi Founder Elizabeth Davis was joined by star of Bravo TV’s Real Housewives of Atlanta star Porsha Williams to unveil the CROWNED collection, take pictures with product purchasers and interact with the crowd of excited natural hair enthusiasts and industry professionals. Davis and Williams discussed how to CHERISH ONESELF, the many benefits of the new collection of Shedavi hair products, being black girl magic in the beauty industry and all things healthy hair. Shedavi booth attendees had a line wrapped around the corner for complimentary scalp analysis by licensed trichologist Dr. Osasere Shomorin. The Shedavi CROWNED collection concluded their debut weekend with a private media, influencers and friends (Issa Rae inspired), “Lemon Pepper Kickback” at the exclusive Martell Blue H.O.M.E. pop-up private condo experience.
Shedavi’s CROWNED collection is launched online in May 2018. The collection is infused with vegan botanicals, B-vitamins, agave nectar and hibiscus for thickness, growth, strength, moisture and length retention. The CROWNED collection is best suited for natural, protective or low manipulation hairstyles, and includes the Moisturizing Shampoo, Moisturizing Conditioner, Protein Masque and CoWash. For more information Shedavi and the CROWNED collection, visit www.shedavi.com.
Publicity, Talent Procurement, Experiential Marketing, Influencer Engagement, Brand Development, Sponsorship Procurement, Partnership/Relationship Management