MillerCoors

Miller Lite Tap the Future™

Miller Lite and Daymond John in Search of the Next BIG Business Idea

Since 2013, hundreds of friends-turned-business partners have entered the Miller Lite Tap the Future™ business plan competition, but only 25 semifinalists earn the chance to win a portion of the $400,000 annual prize pool. Local semifinalists at each stop of the tour compete for a $20,000 prize and the chance to advance to the national finals for a shot at the grand prize of $200,000.

Each year, entrepreneurs receive feedback from some of the sharpest business minds in the country, including lead judge and business mogul Daymond John from ABC’s “Shark Tank.”  Past notable judges have included Sulaiman “Su” Sanni and Ben Lamson Marve Frazier, chief creative officer of Moguldom Media Group and CEO of Bossip.com.

Hosted by Kenny Burns, Senior Vice President of Marketing for Revolt TV, author of “The Dream is Real,” the event is open to consumers 21 and older. Attendees mingle and network, and have a chance to be randomly selected for the opportunity to deliver a one-minute business pitch receiving valuable feedback from the panel of experts. One lucky entrepreneur is selected from the audience to win a $1,000 prize based on their one-minute pitch.

Notable Press Placements Included Atlanta Daily World, Black Enterprise and Rolling Out

CLIENT
Millercoors

SERVICES
Publicity, Event Management, Talent Procurement, Influencer Engagement

YEAR
2013 – Present