Sally Beauty

Sally Beauty 24-Hour Pop-Up Beauty Salon & Lounge

Sally Beauty enlisted the services of The Resource Guild to execute their first 24-hour pop-up beauty experience at The Music Room in Atlanta. The activation included a night filled with star-studded hair shows, celebrity appearances and product giveaways from top line Sally Beauty brands. Guests enjoyed complimentary drinks, food, music and more with appearances by Ariane Davis (VH1), Celebrity Hairstylist Gregory Patterson (Project Runway), Porsha Williams (TV Host & Media Personality), and Hairstylist Monica Stevens (of @MoKnowsHair). A live production set by Milk + Sizz set the energetic mood of the energy and featured Chanel Teaboú along with other special guests.

CLIENT
Sally Beauty

SERVICES
Publicity, Influencer Engagement

YEAR
2017